.PurE BLisS*LuSh LOvE.

Cinemagraphs - More Than A Photo, Less Than A Video

Dubbed Cinemagraphs, they are described by inventors Jamie Beck and Kevin Burgh as ‘More than a photo, but not quite a video’ - And are essentially traditional still photographs, with a ‘live’ moment built in.

The two came up with the idea while trying to figure out how to document New York’s fashion show in a more robust way - But using something more cutting edge than video.

With Kevin’s extensive background in motion graphics and Jamie’s stunning photographs, the two were a match made in heaven. What they ended up doing was editing an animated GiF so that only a portion of the movement was left. It took them about a year and a half to get it right, but the results as you will agree, are quite stunning.

Each photo takes a number of hours of painstaking editing before it become ‘live’ - In the case of more complex ones it could even take over a day. However, the artists are very picky, applying their magic only to photos, where a still image does not do justice to the essence of the scene. Now if only they could make them talk!

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